New Pepsi Logo... More Change Due To Recession

Here's a little aside I thought interesting. Pepsi just unveiled a new logo, and will be unveiling new logos for more of its products like Mountain Dew, and Sierra Mist.

Evidently it was spurred by the recession and sluggish sales overall. Pepsi decided to aggressively find out more about its target consumer--so-called millennials" born between 1980 and 1990--by hiring StrategyOne to perform a market survey.

According to Natalie Zmuda of Advertising Age:

They found that more than two-thirds of adults surveyed said that the election of President-elect Barack Obama is making them feel optimistic about the future of the country. The study also found that 95% of Millennials make positive associations when they think of the word "change." They also associate the word with sentiments including "new," "progress," "hope" and "excitement."

One wonders how these same adults emotionally associate words like "foreclosure," "unemployment," "default," and hyperinflation." Well find out quick.

I did find a rather sober--and entertaining--end to Zmundas piece in her interview of Ray Graj, principal at Graj & Gustavson:

It's not going to resonate. It feels like bullshit to me. It's like putting your head in the sand. People are scared about their jobs; they're getting reduced bonuses. It feels contrived to go down that path, regardless of what market surveys they're reading.